Your messaging is everything
At Copy That, Enrollment Solutions, we uncover insights that get to the heart of what your prospects need to hear when they need to hear it.
We do what many don’t take the time to do. We listen to what your students and prospects are saying and leverage those exact words to create the messages your target audience needs to hear to take action.
Your institution reaps the benefits, but so do your students. It’s a win-win.
Our focus
- Identifying exactly who your target audience is and what messages they need to see at each point during their journey to becoming a student
- Defining and interpreting your value propositions so prospects know exactly who you are and what you can offer
- Refining your acquisition and retention funnels
- Securing your space as a leader in the competitive landscape of higher education with captivating messaging
About us
You can say that deciding to do something about the antiquated ways of traditional student recruitment is our origin story.
We understand the only way to be effective in meeting your students’ needs is by truly understanding what those needs are. “Educated” guesses or assumptions based on historical data does not equate to true understanding of your target audience.
We use a proven method that relies on voice-of-student research that answers why students take the action they do, and equally as important, why they don’t take action when they don’t.
Leveraging this data, you’ll be able to speak to what is important to your students, resulting in sustainable results time and time again.
Why work with us?
We could say so much here, but, to keep it brief: because your success is tied to the success of your enrollment numbers.
With the impending enrollment cliff among us, the going isn’t going to get any easier. You need to be much more methodical to how you approach student recruitment. Gone are the days where you can get away with prospects falling through the cracks.
Luckily for you, we’re here, and we don’t cut corners. We make data-informed decisions that embody what your students need to hear; not what you, we, your president, the board, or anyone else thinks “makes sense.”
With our philosophy, you’ll greatly improve your student outreach, resulting in better numbers across the board.
Have a Project on mind?
Let’s talk about what we can build and raise together.
