Who we are

I spent four years in college admissions before fully dedicating my time to helping colleges and universities, like yours, to more effectively connect with best-fit students.

During my time in recruitment, I noticed that most messaging efforts were not hitting the mark. We simply were not connecting with students. Way too often, we sent out – what we thought were well-written, convincing – email campaigns, only to be ghosted. I’m sure you know this feeling all too well. It’s defeating.

It didn’t take long for me to understand the reason this was happening. We were creating messages, we, as a department, thought made sense. They sounded convincing to us, so the thinking was that it would have the same effect with our students. At no point did we sit and think about who our audience was, what they cared about, or the struggles they were trying to overcome as college students.

Realizing there is a real opportunity to improve the way student recruitment is executed, I learned the ins and outs of what it takes to create effective messaging. Thus, Copy That, Enrollment Solutions, came into existence to provide you with a fresh, proven way, to more effectively connect with the right students.